Environmental Concern, Environmental Knowledge, and Residents’ Water Conservation Behavior: Evidence from China

Water conservation represents a typical green behavior and sustainable lifestyle. Understanding residents’ water behaviors is prerequisite for promoting more savers. Using the snowball sampling technique, this study conducted survey on sample of 532 Chinese residents to investigate their behavior, i.e., reusing in daily life. This aims examining psychological knowledge factors China using binary logistic regression. Results show that over half respondents (54%) have habit lives. Residents with stronger environmental concern higher level are likely exhibit household China. Additionally, plays positive moderating role relationship between behavior. Environmental serves as catalyzer facilitates transformation from into real Among demographic variables, only income exerts significantly negative effect other variables (e.g., age gender) fail exert any influence contributes literature psychology concludes implications resource management.